The AdWords Help Center designed these optimization strategies to help you achieve success without raising costs. 1. Identify your advertising goals. Your optimization strategy depends on the objectives that you define for your campaigns. 2. Organize your account for maximum effectiveness. A well-structured account is easy to manage and allows you to effectively target your [...]

In an attempt to improve the quality of ad results, Google is adjusting the way your actual cost-per-click (CPC) is determined for ads in top spots. Instead of considering your actual CPC, Google will consider your maximum CPC bid to give you more control over achieving top ad placement. As a result, you may see [...]

The adCenter Community Team has written some tips on how to avoid unnecessary editorial rejections. The tips cover character limits, dynamic text insertion and technical requirements.

If you manage any sort of PPC spend, whether via Google, Yahoo or MSN, take a timeout and watch this video. Generally speaking, good practical PPC advice that you can put into play today.