The AdWords Help Center designed these optimization strategies to help you achieve success without raising costs. 1. Identify your advertising goals. Your optimization strategy depends on the objectives that you define for your campaigns. 2. Organize your account for maximum effectiveness. A well-structured account is easy to manage and allows you to effectively target your … Continue reading Optimize your Google AdWords account without raising costs
In an attempt to improve the quality of ad results, Google is adjusting the way your actual cost-per-click (CPC) is determined for ads in top spots. Instead of considering your actual CPC, Google will consider your maximum CPC bid to give you more control over achieving top ad placement. As a result, you may see … Continue reading Top ad placement changing in the coming weeks
The adCenter Community Team has written some tips on how to avoid unnecessary editorial rejections. The tips cover character limits, dynamic text insertion and technical requirements.
You want answers? I think I'm entitled to them. You want answers? I want the truth! You can't handle the truth! Chris Sherman from Search Engine Land just revealed 14 strategic truths about search marketing that are imperative for success. 1. You must set goals. 2. SEO is an ongoing process. 3. Competition is nasty, … Continue reading Search Engine Marketing Truths
According to Search Engine Land, SEMPO just announced the Advanced Search Advertising course is now live. Topics include PPC Models, Advanced Keyword Strategy, Copywriting, Bidding & Ranking Methodology, Landing Pages, Success Metrics and more. In addition to the Advanced Search Advertising course, SEMPO also teaches the Fundamentals of Search Marketing and Advanced Search Engine Optimization. … Continue reading Get SEMPOfied in Advanced Search Advertising aka PPC
If you manage any sort of PPC spend, whether via Google, Yahoo or MSN, take a timeout and watch this video. Generally speaking, good practical PPC advice that you can put into play today.
Shortly after listening to Microsoft Adcenter Live on the ShoeMoney aka Net Income Radio Show, I came across the following offer code: 4CGXQSWGS58MCMD4 Please note that the offer is valid only through June 30, 2007 (midnight PST) while supplies last and for new advertisers only. In addition, the offer suggests you visit startadcenter.com/steve to get … Continue reading Get up to $200 in free MSN clicks