Optimize your Google AdWords account without raising costs
The AdWords Help Center designed these optimization strategies to help you achieve success without raising costs.
1. Identify your advertising goals.
Your optimization strategy depends on the objectives that you define for your campaigns.
2. Organize your account for maximum effectiveness.
A well-structured account is easy to manage and allows you to effectively target your audience.
3. Choose relevant [...]
Top ad placement changing in the coming weeks
In an attempt to improve the quality of ad results, Google is adjusting the way your actual cost-per-click (CPC) is determined for ads in top spots. Instead of considering your actual CPC, Google will consider your maximum CPC bid to give you more control over achieving top ad placement. As a result, you may see [...]
Avoid editorial rejections using these adCenter tips
The adCenter Community Team has written some tips on how to avoid unnecessary editorial rejections. The tips cover character limits, dynamic text insertion and technical requirements.
Search Engine Marketing Truths
You want answers?
I think I’m entitled to them.
You want answers?
I want the truth!
You can’t handle the truth!
Chris Sherman from Search Engine Land just revealed 14 strategic truths about search marketing that are imperative for success.
1. You must set goals.
2. SEO is an ongoing process.
3. Competition is nasty, brutal, and long.
4. The long tail is your [...]
Get SEMPOfied in Advanced Search Advertising aka PPC
According to Search Engine Land, SEMPO just announced the Advanced Search Advertising course is now live. Topics include PPC Models, Advanced Keyword Strategy, Copywriting, Bidding & Ranking Methodology, Landing Pages, Success Metrics and more. In addition to the Advanced Search Advertising course, SEMPO also teaches the Fundamentals of Search Marketing and Advanced Search Engine Optimization.
The [...]
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