Optimize your Google AdWords account without raising costs

The AdWords Help Center designed these optimization strategies to help you achieve success without raising costs. 1. Identify your advertising goals. Your optimization strategy depends on the objectives that you define for your campaigns. 2. Organize your account for maximum effectiveness. A well-structured account is easy to manage and allows you to effectively target your … Continue reading Optimize your Google AdWords account without raising costs

Get SEMPOfied in Advanced Search Advertising aka PPC

According to Search Engine Land, SEMPO just announced the Advanced Search Advertising course is now live. Topics include PPC Models, Advanced Keyword Strategy, Copywriting, Bidding & Ranking Methodology, Landing Pages, Success Metrics and more. In addition to the Advanced Search Advertising course, SEMPO also teaches the Fundamentals of Search Marketing and Advanced Search Engine Optimization. … Continue reading Get SEMPOfied in Advanced Search Advertising aka PPC