Search Engine Marketing Truths
You want answers?
I think I’m entitled to them.
You want answers?
I want the truth!
You can’t handle the truth!
Chris Sherman from Search Engine Land just revealed 14 strategic truths about search marketing that are imperative for success.
1. You must set goals.
2. SEO is an ongoing process.
3. Competition is nasty, brutal, and long.
4. The long tail is your [...]
Marchex to the sound of one billion pages of local content
In a series of calculated steps, Marchex launched more than 100,000 local websites, providing more than one billion pages of local content today. Previously, Marchex was better known for their massive domain name portfolio including more than 200,000 domains and 96% of all ZIP Code areas nationwide, such as www.90210.com.
The newly launched sites feature more [...]
Get SEMPOfied in Advanced Search Advertising aka PPC
According to Search Engine Land, SEMPO just announced the Advanced Search Advertising course is now live. Topics include PPC Models, Advanced Keyword Strategy, Copywriting, Bidding & Ranking Methodology, Landing Pages, Success Metrics and more. In addition to the Advanced Search Advertising course, SEMPO also teaches the Fundamentals of Search Marketing and Advanced Search Engine Optimization.
The [...]
Are you using the right linkbait?
Linkbaiting is the art of doing or saying anything that will get you a link back to your site. Linkbait that tends to work particularly well is what I like to call “toolbait”. Toolbaiting is simple. Create a cool tool, browser extension, next best ajax thing-a-ma-jig and make it available for free.
A couple weeks ago [...]
Wordpress SEO plugin power from top to bottom
Graywolf dropped a list of essential Wordpress plugins a while back entitled “SEO Plugins for Wordpress”. Although a bit misleading, the article covers a variety of useful SEO plugins (some more so than others) that will do everything but tie your shoe. More recently, John Chow referenced an out of the box SEO solution which [...]
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