According to Search Engine Land, SEMPO just announced the Advanced Search Advertising course is now live. Topics include PPC Models, Advanced Keyword Strategy, Copywriting, Bidding & Ranking Methodology, Landing Pages, Success Metrics and more. In addition to the Advanced Search Advertising course, SEMPO also teaches the Fundamentals of Search Marketing and Advanced Search Engine Optimization.
The SEMPO courses are designed to keep you aloof of what’s going on in the fast growing search marketing arena, help you influence website traffic and introduce career options. SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
Although you can enroll in any of the search marketing classes, the SEM Fundamentals is a prerequisite for both the advanced SEO and PPC courses.