Top ad placement changing in the coming weeks

In an attempt to improve the quality of ad results, Google is adjusting the way your actual cost-per-click (CPC) is determined for ads in top spots. Instead of considering your actual CPC, Google will consider your maximum CPC bid to give you more control over achieving top ad placement. As a result, you may see [...]

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Avoid editorial rejections using these adCenter tips

The adCenter Community Team has written some tips on how to avoid unnecessary editorial rejections. The tips cover character limits, dynamic text insertion and technical requirements.

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Search Engine Marketing Truths

You want answers? I think I’m entitled to them. You want answers? I want the truth! You can’t handle the truth! Chris Sherman from Search Engine Land just revealed 14 strategic truths about search marketing that are imperative for success. 1. You must set goals. 2. SEO is an ongoing process. 3. Competition is nasty, [...]

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Marchex to the sound of one billion pages of local content

In a series of calculated steps, Marchex launched more than 100,000 local websites, providing more than one billion pages of local content today. Previously, Marchex was better known for their massive domain name portfolio including more than 200,000 domains and 96% of all ZIP Code areas nationwide, such as www.90210.com. The newly launched sites feature [...]

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Get SEMPOfied in Advanced Search Advertising aka PPC

According to Search Engine Land, SEMPO just announced the Advanced Search Advertising course is now live. Topics include PPC Models, Advanced Keyword Strategy, Copywriting, Bidding & Ranking Methodology, Landing Pages, Success Metrics and more. In addition to the Advanced Search Advertising course, SEMPO also teaches the Fundamentals of Search Marketing and Advanced Search Engine Optimization. [...]

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Wanted: WordPress custom post title plugin

At least that’s what I would call it. I’m jealous. I just finished reading an article on Slate entitled In Your Face – How Facebook could crush MySpace, Yahoo!, and Google. And frankly, I want to steal their on-page post titles for my blog. I’m growing tired of dulling down my post titles all for [...]

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Practical PPC advice from Point It

If you manage any sort of PPC spend, whether via Google, Yahoo or MSN, take a timeout and watch this video. Generally speaking, good practical PPC advice that you can put into play today.

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Are you using the right linkbait?

Linkbaiting is the art of doing or saying anything that will get you a link back to your site. Linkbait that tends to work particularly well is what I like to call “toolbait”. Toolbaiting is simple. Create a cool tool, browser extension, next best ajax thing-a-ma-jig and make it available for free. A couple weeks [...]

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WordPress SEO plugin power from top to bottom

Graywolf dropped a list of essential WordPress plugins a while back entitled “SEO Plugins for WordPress”. Although a bit misleading, the article covers a variety of useful SEO plugins (some more so than others) that will do everything but tie your shoe. More recently, John Chow referenced an out of the box SEO solution which [...]

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Generic, defensible domain name shopping shortcuts

Frank Schilling is one of the largest generic domain-name investors in the world. According to Frank (via SEObook): The best domain-names are generic defensible keyword-style (one two and three word) phrases which get some trickle of organic generic-intent type-in traffic; for nothing more than the keyword-weight, gravity and resonance of the generic words that make [...]

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