Marchex to the sound of one billion pages of local content

In a series of calculated steps, Marchex launched more than 100,000 local websites, providing more than one billion pages of local content today. Previously, Marchex was better known for their massive domain name portfolio including more than 200,000 domains and 96% of all ZIP Code areas nationwide, such as www.90210.com. The newly launched sites feature … Continue reading Marchex to the sound of one billion pages of local content

Get SEMPOfied in Advanced Search Advertising aka PPC

According to Search Engine Land, SEMPO just announced the Advanced Search Advertising course is now live. Topics include PPC Models, Advanced Keyword Strategy, Copywriting, Bidding & Ranking Methodology, Landing Pages, Success Metrics and more. In addition to the Advanced Search Advertising course, SEMPO also teaches the Fundamentals of Search Marketing and Advanced Search Engine Optimization. … Continue reading Get SEMPOfied in Advanced Search Advertising aka PPC

Generic, defensible domain name shopping shortcuts

Frank Schilling is one of the largest generic domain-name investors in the world. According to Frank (via SEObook): The best domain-names are generic defensible keyword-style (one two and three word) phrases which get some trickle of organic generic-intent type-in traffic; for nothing more than the keyword-weight, gravity and resonance of the generic words that make … Continue reading Generic, defensible domain name shopping shortcuts