Search Engine Marketing Truths

You want answers?
I think I’m entitled to them.

You want answers?
I want the truth!

You can’t handle the truth!

Chris Sherman from Search Engine Land just revealed 14 strategic truths about search marketing that are imperative for success.

1. You must set goals.
2. SEO is an ongoing process.
3. Competition is nasty, brutal, and long.
4. The long tail is your friend.
5. Both paid and natural SEM are crucial.
6. Strive to balance paid and natural results.
7. Tools simplify everything.
8. Being #1 isn’t everything.
9. Beware the brand trap.
10. Customers hear their language, not yours.
11. SEM complements other marketing efforts.
12. Traditional marketing complements SEM.
13. Searchers are desperate to reach you.
14. Let their fingers do the talking.

In conclusion, Chris Sherman suggests that search should be considered as an integral component of an overall marketing campaign. In addition, be prepared to spend time and money but have patience because search marketing really pays off.

Search Marketing Now offers free webcasts covering topics about search engine optimization, paid search advertising and search marketing in general. If you haven’t tuned in already, register now.